Birkenstock has surprisingly become one of the hottest footwear labels following coveted collaborations with names like Rick Owens, Proenza Schouler, Valentino, and most recently, Jil Sander.
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In case you're unfamiliar, Rue La La offers exclusive fashion, beauty, and home deals to its members. The best part is that it's completely free to sign up and unlock these savings! And no, there aren't any hidden fees you'll have to pay later on. To become a member, just enter your email address to create an account and you're in. Sales at Rue La La can last anywhere from a few hours to several days, so you've got to be on your toes when a good one comes around (ahem, like this one on Birks).
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If flattering jeans are what you're after, Verishop, another secret fashion destination that's totally underrated, has Meghan Markle-approved denim brand DL1961 on major sale. Look at this pair that's $146 off (what savings!). And if Oprah-loved fashion is what you're after, then it's time to check out Vionic's end-of-season shoe sale stocked with stylish, podiatrist-approved shoes.
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German footwear label, Birkenstock has been on a roll when it comes to designer collaborations. In July, there was Jill Sanders, August was Proenza Schouler and come September, the brand is collaborating with Stüssy. A reunion of sorts, the piece in highlight is the iconic Boston slide-on sandal that is crafted from a single piece of suede with a cork footbed. Available in three colourways — sand, grass and concrete — these sandals are in sync with Stüssy’s California surfer chic aesthetic.
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There’s no other shoe that fits any season, any aesthetic, or any location better than the Birkenstock Boston clog. From beachgoers in the summer to street-style Soho kids on Lafayette, the Boston clog is a staple amongst any community. However, the original shoe is elevated by a collaboration with the streetwear and trendsetting brand, Stüssy. The shoe was released on August 27th, and celebrated with people all over social media posting that they were one of the lucky ones that were able to snag a pair of their own. What was already a fan favorite amongst fashion enthusiasts, the collaboration with Stüssy only amps up the appeal to purchase a pair. Coming in three distinct colorways embossed with the iconic Stüssy logo, the shoes call for immediate addition to anyone’s collection.
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In fact, we anticipate seeing even more Birkenstocks on the streets in the coming weeks because they're majorly marked down at Gilt right now, which means people will definitely be stocking up. If you've never shopped at Gilt (our secret destination for seriously great fashion deals), allow us to explain. Simply sign up with your email — yes it's free! — to access thousands of markdowns that you have to see to believe. Sometimes, the discounts are so good, we mistake them for typos, but alas, they are not.
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They've been sold out at Nordstrom for a couple weeks, but they've recently been restocked. All hail the Birkenstocks Gods. If you're a purist, the OG Birko-Flor sandal is also back at Nordstrom after having been sold out for a while as well. For a slightly different look, there's the Mayari Birko-Flor. You really can't go wrong.
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We both feel so much personal history with Birkenstocks. We each grew up wearing them throughout our childhoods, and as we went off to college in the 90s they felt like such an iconic part of our wardrobes, but we really see them as timeless. Our first collaboration with Birkenstock launched at the start of the pandemic, which ended up being great for us personally as we spent quarantine in the country wearing our Birkenstocks. Now that the world is opening up, we wanted to make sure this collection still has the urban quality that is true to both Proenza Schouler and Birkenstock. We want these shoes to be worn, not just around the country or on the beach, but we wanted to create something that is polished and durable enough for everyday life around the city.
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James Van Dine, as I mentioned in my Delineation post on Birkenstock, led the team at Hoka One One to 100 Million dollars. Equally as important is his background as a track/running coach, who has coached joggers up to World Ranked runners and even Olympians. The video above is from RunBlogRun and The Shoe Addicts. I add this as a reference to credibility, as if 98 Million dollars in growth isn’t enough. Through his consulting firm, Van Dine now lends his expertise to brands looking to find a way to expand and grow authentically and organically into markets where they already exist.
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Jack McCollough and Lazaro Hernandez aren't interested in reinventing the wheel, just perfecting it. Proenza Schouler, their label, is an experiment in adventurously out-there garments reworked with McCollough and Hernandez's signature whimsy, dishing dressy duds, casual classics, and everything in between. When their first Birkenstock collaboration dropped a little over a year ago, it yielded pleasantly unusual takes on timeless Arizona and Milano sandals, both revisited for Proenza Schouler's latest round of Birks — available August 6 on Birkenstock 1774's website, Proenza Schouler's web store and select stockists in both men's and women's sizing.
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